Ahh, Instagram, it continues to inspire us, entertain us and also completely mind-boggle every user. Flashback to when Instagram was first created, the photo-sharing app of the future where every second photo had the valencia filter over it. The simple life, right? Well, fast forward 9 years and the platform has completely changed. From reels...
We’ve just started to get the hang of Reels, so why not throw in yet another feature to confuse us – thanks Instagram! Have you seen the new Instagram Guides feature? Yes? No? Maybe? All of the above? Well here’s our Propel Breakdown of all things Instagram Guides. Firstly, what is it? Well this new...
Instagram has recently taken the leap to combat the rise of TikTok with it’s latest feature – Reels. You’ve probably heard of it by now, or perhaps you’ve even tried it. But we’re here to tell you that it’s a game-changer for your small business. These short, entertaining, and eye-capturing videos are poised to transform...
If you’re wanting a way to heat up your Insta Story game, look no further. We’ve got 5 spicy Insta Story tips to take you to the next level, and start seeing real results. Insta Stories can quite easily be overlooked when it comes to planning social media content, but they really shouldn’t be! Insta...
I was onboarding a new client recently and we got onto the subject of page likes. I was running this client through all of the metrics that I consider EXTREMELY valuable when conducting campaigns or activity on Social Media. Those metrics being; landing page views, leads, conversions, cost per conversion, return on ad spend (just...
Ok, so you’re heading to a local tourist town and you want to find the best place to eat – what’s the first thing you do? “Google it”, I heard you say? Yep – you got it! Of course, you Google it. And what do you see once you’ve Googled it? A handful of businesses that rise...
Have you been scrolling through your Insta feed over the past week and seen a new type of post in the mix? It most probably looked a little something like this… Well, that’s because Instagram have launched perhaps one of the most exciting platform updates yet; Instagram Shopping! Essentially, this enables businesses with an online store the...
With over 9 million users in Australia alone, it’s highly likely that your customers are logging onto Instagram and doing it regularly! Instagram really should be a part of your business’ social media strategy. But, for the novice, the platform can seem overwhelming! “How many times a day should I post?” “I’m rubbish at taking photos.” “How do I...
So… you want to approach an influencer to spread the word about your business? That’s great! Influencers, or Social Media users who have a high, genuine following, are a great way to increase the reach of your brand to potential customers. But, unlike the more traditional forms of Social Media advertising, where each and every...
Having a solid social media presence is not just merely an option for businesses these days, it’s a necessity. Why? Well, we’ll just let the 1.87 billion active Facebook users and four million active advertisers speak for itself. In order to stay ahead of the game, your business has to play the game to begin with. Sure, all of...