Are you a results-driven Paid Media Specialist ready to make an impact for regional brands? Propel Digital is looking for a talented individual to lead, manage, and optimize digital advertising campaigns across key platforms. You’ll be executing performance-driven marketing strategies to drive traffic, conversions, and business growth for our clients across the food, beverage, events, and tourism sectors. This role is perfect for a strategic thinker with a hands-on approach to campaign creation, analysis, and budget management, and someone who thrives in a collaborative, fast-paced environment.

About Us

Propel Digital has been helping brands go from ‘skip’ to ‘share’ for over six years through creative content, targeted amplification, and smart strategy. Working closely with regional SMEs, we’re proud to call brands like Winemakers of Rutherglen, Partners in Training & My Slice of Life our digital partners. Our clients consider us their 'digital besties'—a trusted extension of their team, providing end-to-end support in the digital world.

Our Culture

At Propel, we believe in teamwork and collaboration. We’re passionate about regional growth, supporting local businesses, and keeping our approach fluid and flexible. As active listeners and problem solvers, we deliver impactful campaigns that resonate with audiences while staying on top of industry trends.

Location: Wangaratta, VIC (On-Site)

Key Responsibilities

• Develop, implement, and manage paid media strategies across Google Ads, Facebook, Instagram, TikTok, and other platforms.
• Analyze campaign performance, optimizing for CTR, CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and targeting to maximize effectiveness.
• Collaborate with our creative team to design ad content that aligns with brand messaging and campaign goals.
• Manage daily, weekly, and monthly budgets, ensuring alignment with client goals and spend efficiency.
• Provide in-depth reports and insights on campaign performance, recommending areas for improvement.
• Stay updated on industry trends, emerging platforms, and digital advertising best practices.

Requirements

• 2-4 years of experience in paid media, digital marketing, or a related field.
• Proficiency with Google Ads, Facebook Ads Manager, Instagram, and other advertising platforms.
• Demonstrated experience managing campaigns with an eye on performance metrics.
• Budget management skills, including forecasting and meeting ROI targets.
• Ability to collaborate with creative teams for impactful ad development.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Familiarity with regional markets and consumer behavior is a plus.
• Excellent communication and project management skills.

Ready to grow with a team that’s passionate about making an impact in regional digital marketing? Apply today and help Propel Digital continue to support the best local brands!

TO EXPRESS YOUR INTEREST IN THIS ROLE, EMAIL YOUR RESUME AND COVER LETTER TO lauren@propeldigital.com.au.